Taking the Road Less Trekked

Mission, Values, and Positive Culture

Mission

• To empower adventure-seekers with apparel, goods, and merchandise while fostering a community that promotes sustainable practices.

Vision

• To become the leading community for adventurers who want to promote environmental stewardship and meaningful connections.

What does TRLT stand for?

• Authentic Adventures
• Inspiring adventure through physical products and virtual dialogue.
• Environmental Equity
• Recognizing disparities in the distribution of ecological resources.
• Community Connections
• Rooted in the practices of asset-based community development.
• Responsible Recreation
• Advocating for the importance of caring for public land.
• Genuine Community
• Bringing together adventurers, overlanders, and off-roaders.

Creating a Positive Culture

• Integrity
• Value open and honest feedback to best meet commitments.
• Adventure
• Visit public lands to discover ways to make them better.
• Risk Taking
• Take risks knowing that some risks won’t work out for the sake of a learning experience.

Embedding a Positive Culture

• Environmental Stewardship
• Commit 10% of annual profits to the Texas Parks and Wildlife Department.
• Intentionally seek out ways to improve local geographical areas.
• Grow Supplier Engagement
• Move toward a goal of supporting and using local suppliers and manufacturers for products.
• Corporate Responsibility
• Support and preserve the vitality of the off-roading and overlanding community.
• Intentionally visit different public lands and off-highway vehicle programs (OHVs) across Texas.
• Promote environmental justice by challenging existing disparities.